Specialized Showcase

HRA: Celebrating
Senior Living.

HRA Main Mockup
VIEW FIGMA FILE

/ The Strategy

Redesigning for the Silver Economy requires a balance between premium aesthetics and extreme usability. I focused on reducing "search fatigue" by implementing a predictive discovery engine.

20px Base Font Size
APCA Contrast Certified

// Key Optimizations:

  • Visual Predictive Search with micro-thumbnails.
  • Result cards highlighting proximity and key care services.
  • Frictionless "Tour Booking" calendar integration.
Search Engine UI
Phase 01

Smart Discovery

By adding predictive search patterns and visual confirmations, we eliminate the "no results found" frustration. Users see communities, care types, and locations in real-time.

Phase 02

Data That Sells

Every community card is designed to answer the user's top questions instantly: "Is it close?", "Does it have what I need?", "Can I see it?"

● Real-time Distance Tracking
● Service Availability Icons
Results Grid UI

Optimization Proposals: Elevating the HRA Experience

1. Visual Accessibility & Readability:

While the body text (#555555) has acceptable contrast, its font weight is not ideal for prolonged reading by an older audience. Additionally, the use of #bc9a60 on a white background yields an Lc of 51.5 under the APCA model, which is deficient for informational text. Proposal: Adjust font weights and darken golden tones on critical elements to ensure visual inclusion.

2. Conversion Optimization (Form)

The current length of the contact form can lead to cognitive fatigue and abandonment. To maximize lead generation, I suggest transitioning to a segmented flow:

  • • Implementation of short, multi-step flows.
  • • Grouping related topics with clearer headings.
  • • Inclusion of a progress indicator to reduce user anxiety.

Business related Note:

"I understand these improvements represent a time and investment consideration. My approach would be to discuss these priorities with the Product Owner and the technical team to iterate in a way that provides immediate conversion impact without compromising delivery timelines."