Strategy & Design
Parasol Furniture Gallery
Informative digital showroom optimized for high visual impact with a low operational budget.
/ IDEATION - DESIGN - DELIVERY
Direct-to-Code design to maximize budget, eliminating prototypes and building directly in the browser.
1
CUSTOM DESIGNED SITE
1
MONTH TO FINISH
Target Audience
The client needed a showroom that appealed to senior clients buying summer homes in Los Cabos, Mexico, seeking "beach house" style furniture.
Financial Empathy
Moving from employee to entrepreneur, the client had a limited budget. She needed solutions that adapted to her evolving finances.
Iterative Branding
We collaborated closely to align her design ideas into branding, style guides, and store tone that matched her vision perfectly.
Production
After designing with VS Code, Tailwind, and Photoshop, we moved to the direct content creation phase.
Work Plan
To protect her economy, we set a bi-weekly schedule where I edit and upload 10-15 images, avoiding a single large upfront cost.
Social Assets
Finally, we generated social media assets, analyzed and approved together to maintain consistency.
/ Software Used
VS CODE (Tailwind CSS)
Used as the core engine for high-speed development using HTML, CSS, JavaScript, and Tailwind.
ADOBE PHOTOSHOP
Essential for editing and adapting raw product images to fit the showroom aesthetic.
ADOBE ILLUSTRATOR
Dedicated to crafting the brand's logo from scratch and adapting multiple icons.