Roberto Gutiérrez O.
I make UX/UI design (among others 😎)
With 15+ years of experience, I’ve learned that design transcends aesthetics; it is the strategic bridge between business goals and user needs. My focus is creating products that drive results while making the user feel understood and empowered. Thanks for being here 😁.
/ Mindset
I believe that great design is the result of deep understanding. I transform complex challenges into intuitive experiences by aligning user needs with business goals, using data as a compass and empathy as a tool to create solutions that feel second nature.
/ Software Stack
/ Soft Skills
/ I've been working on:
YouTube Music Redesign
Based on detected frictions, I designed new features to simplify constant tasks.
// Detected Problems
Difficulty navigating extensive playlists, save content on multiple playlists and visual noise.
// Obtained Results
Reduction in clicks to save content, create playlists and an overall better hierarchization.
HRA Senior Living
Redesigning for the Silver Economy requires a balance between premium aesthetics and extreme usability. I focused on reducing "search fatigue" by implementing a predictive discovery engine.
Users see communities, care types, and locations in real-time.
Mi Saldo App Redesign
Optimization of the NFC transactional flow to reduce user errors and improve readability in high mobility environments.
// Detected Problems
Ambiguous recharge flows and lack of visual distinction between account balance and physical card credit.
// Obtained Results
Implementation of a streamlined 3-step recharge flow with immediate NFC haptic/visual feedback.
Parasol Furniture Gallery
The client needed a showroom that appealed to senior clients buying summer homes in Los Cabos, Mexico, seeking 'beach house' style furniture. To protect her economy, we set a bi-weekly schedule where I edit and upload 10-15 images, avoiding a single large upfront cost.
View Project